PlayerStats.Football, a leading platform offering comprehensive football player analytics, sought a refreshed logo to reflect its modern, data-driven identity while maintaining its strong connection to the sport. The challenge was to evolve their existing branding into a fresh and versatile mark that resonated with their tech-savvy and sports-enthusiast audience.
The goal of the logo refresh was to enhance brand recognition, simplify the design for better scalability, and capture the essence of football and analytics in a contemporary style.